Prime Time Rules

Primary Bank Prime Time Business Award Official Rules & Requirements

Primary Bank is New Hampshire’s Bank for Business
Primary Bank is focused on supporting and strengthening the New Hampshire business community, and as we celebrate our 10th year, we want to give back to a local business by providing an opportunity for positive exposure through television advertising.

The Primary Bank Prime Time Business Program
Primary Bank is offering a professionally produced :30 second TV ad and a 10-week multiscreen advertising campaign to one (1) New Hampshire business. The advertisement will be distributed on cable and streaming TV in the State of New Hampshire.

Overview
The nominations are open to all eligible businesses that are headquartered in, incorporated in, and lawfully permitted to conduct business in the State of New Hampshire.

Eligible Businesses
To be eligible, businesses must be headquartered in the State of New Hampshire and must be incorporated in and registered to do business with the Secretary of State. All business filings, taxes, and licenses must be current at the time of award. The business must be more than 12 months old and compliant with all applicable local laws, restrictions, rules and regulations. Business must be in an eligible business category. Please Note: Some categories of business are excluded from this promotion.

Ineligible Business Categories
Some business categories are not permitted. They include, but are not limited to the following: tobacco, vape products, alcohol, prescription drugs, adult content, illegal products or services, content that exploits or endangers children, gambling or gaming, or surrogate products / services that may indirectly promote a product in an ineligible category, or any other business that Primary Bank, in its sole discretion, deems ineligible.

Duration
Initial nominations are open for 30-days. After nominations close, the ‘Top Ten’ candidates will then have 14 days to complete the application. The ‘Top Ten’ applicants will be posted on social media for final voting. Final voting will remain open for 14 days.

Nominating a Business
Nominations are open through 11:59 pm, February 25, 2025, and are accepted online at: https://www.primarybanknh.com/prime-time-nomination

Primary Bank Prime Time Business Determination
Applicants will be judged on the number of nominations, their application, and the number of final votes. Primary Bank Prime Time Business award(s) are presented at the sole discretion of the selection committee.

Awardees will be notified by email. If a winner is unreachable after seven (7) days, or if that winner is unavailable for award fulfillment, an alternate winner will be selected. All award decisions are unofficial until awardees respond to e-mail notification and sign the acceptance and release.

Primary Bank reserves the right to restrict the award to only businesses who are headquartered, incorporated and registered to do business in the State of New Hampshire.

Employees of Primary Bank, its respective partners, parent, affiliates, subsidiaries, and promotional agencies, and the immediate family members of each are not eligible.

Award winners agree to abide by the terms of these Official Rules and by the decisions of the committee, which are final on all matters pertaining to the award.

Applicants further grant Primary Bank the right to use and publish their proper name and likeness online and in print, or any other media, in connection with the program.

Primary Bank reserves the right to use all information related to the award, including information on applicants obtained through the program, for marketing purposes or any other purpose, unless prohibited by law.

Each entrant, by participating, agrees to and hereby does release Primary Bank and Comcast Cable Communications Management, LLC (“Effectv”), their partners and their parent and subsidiary companies, their officers, directors, employees, agents, shareholders, affiliates, suppliers, distributors, and advertising agencies from all liability, claims, or actions of any kind whatsoever for injuries, damages, or losses of any kind to persons and property which may be sustained, either directly, or indirectly, in connection with the participation in this promotion and the receipt, ownership, acceptance, possession, misuse, or use of the award.

Primary Bank is not responsible for Internet crashes or slowdowns caused by network congestion, viruses, sabotage, satellite failures, phone line failures, electrical outages, natural disasters or acts of man or God.

Primary Bank Prime Time Business Fulfillment
Primary Bank is the is the sole sponsor and administrator of this promotion. Prize is fulfilled through Effectv. Effectv and its affiliates are not sponsors of this promotion. The Primary Bank Prime Time Business promotional winner(s) will be required to complete the Effectv standard onboarding process for advertising clients, which includes but is not limited to, accepting their advertising terms and conditions.

Production of one (1) :30 second commercial includes the following:

  • Discovery meeting with client to understand business goals and commercial needs
  • Script writing
  • Video shoot for one day, at one location
  • One day of editing
  • Graphics
  • Voice Over
  • Mnemonic Licensed Music Bed
  • Includes one, two-hour editing revision

The advertisement will be distributed via a multiscreen campaign on cable and streaming TV. Primary Bank will facilitate an introduction to an Effectv Account Executive who will work with you to determine the best media schedule for your business.

The final commercial will reflect that it was produced in partnership with Primary Bank.

The other nine finalists will each receive a professionally designed print ad/flyer to represent their business, and the ad/flyer will remain the property of the respective business.

Termination
If for any reason the Primary Bank Prime Time Business campaign is not capable of being administered as planned, including without limitation, lack of sufficient number of nominations, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Prime Time Business campaign, or if Primary Bank determines at any time that Primary Bank Prime Time Business campaign needs to be terminated or suspended for any reason, Primary Bank may modify or terminate the campaign in its sole discretion without incurring any obligations or responsibilities.

Download the rules and requirements in PDF